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Oh, TikTok.

Whether you’re a devoted TikToker or brand-new to the scene, we’re here to help you get the most out of the platform.

Growing your TikTok account and boosting your business requires more than just catchy songs, clever filters, and an insatiable appetite to dance. You need TikTok marketing know-how—and we’re here to help you find it.

This guide to TikTok marketing strategies will answer your burning questions: when to post on TikTok, how often to post on TikTok, how to work with TikTok influencers, and more.

Ready to skyrocket your TikTok growth? Let’s get started. First, let’s understand a little bit more about the TikTok platform and how it can help your business. Then, we’ll get into our favorite TikTok marketing strategies.

What Is TikTok, and Why You Should Care
It’s OK—we won’t make you ask. According to socialboosting.com TikTok is an up-and-coming social media platform that launched (in its present form) in 2018. We say up-and-coming because the platform is in its relative infancy compared to Instagram, Facebook, and Twitter, who’ve all been around for well over a decade now.

TikTok lets users create, share, and watch short videos. Unlike other platforms, it’s a video-only app.

Have you used Instagram Reels yet? If so, the platform functions very similarly to that—just as Instagram Stories closely resembles Snapchat’s entire platform.

So, why should an entrepreneur like you spend their time and energy on TikTok? Good question. It turns out there are a ton of TikTok marketing opportunities on the platform that could catapult your business growth.

Gen Z User Targeting: If your audience is Gen Z, TikTok is the place to be. It’s now even more popular than Instagram among Gen Z users.